A Hybrid Illustration For A Hybrid Lexus

While I was freelancing Team One in El Segundo, I was asked to come up with a print ad for the HS Hybrid that fit within the current campaign. I love print, so I jumped at the chance. The campaign featured a hero vehicle in an abstract landscape, integrated with an infographic that helped illustrate the primary features of the car. In this case there were three features, and each one had an innovative scientific slant. The visual of a molecular model seemed appropriate, especially with an interior made from plants. The illustrator provided me elements, that I assembled and adjusted in Photoshop to fit the look and feel of the other ads, and to make sure the visual held together conceptually and executionally.

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