As part of our SoFi campaign to launch their wealth product, we created simple graphic representations of IRA that visualized the unique benefits of investing with SoFi. The resulting looped animations ran as paid media on Facebook in the two months leading up to tax day — the best time of year to invest in an IRA.

 

 

 

 

 

 

 

 

On Facebook, we posted targeted versions of each with awareness and DR copy.

 

sofi_IRA_SOCIAL_All

Client: SoFi

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