American Express Open Forum is a place online where small business owners come together to compare ideas and help one another. To bring this idea to life, we created films that paired very different, but REAL business owners and told the story of what they’d learned from one another. In this case, a lawyer and two alpaca farmers compare notes on invoicing.
While at CP+B, I touched virtually every aspect of the business and ended up producing two TV spots and a banner campaign. In the banners, we paired two very different business owners and alluded to how they could benefit one another, if they only were to “get connected”.
ECD: Andrew Keller
CD/CW: Tom Miller / Alan Richardson
ACD/AD: Dustin Smith
Director: James Brown
Agency: Crispin Porter + Bogusky
Client: American Express