To drive awareness of a small winery and their ultra-premium wines, we created a simple campaign showcasing a graphic element the brand already owned: The striking red numbers on their bottles.

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We featured these numbers in outdoor and digital media. Consumers then used them as codes to unlock the stories behind each vine in digital.

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On the site, visitors were asked to “Type the number”. Once a number was keyed in, the age gate appeared and granted access to the corresponding numbered film.

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Agency: Erich & Kallman
Client: Noble Vines

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