To drive awareness of a small winery and their ultra-premium wines, we created a simple campaign showcasing a graphic element the brand already owned: The striking red numbers on their bottles.
We featured these numbers in outdoor and digital media. Consumers then used them as codes to unlock the stories behind each vine in digital.
On the site, visitors were asked to “Type the number”. Once a number was keyed in, the age gate appeared and granted access to the corresponding numbered film.
Agency: Erich & Kallman
Client: Noble Vines
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