To launch Ryse: Son of Rome, and the anxiously awaited Xbox One, we created a campaign with digital storytelling and interaction at it’s core. Each touchpoint took consumers deeper into the story and the conflicting motivations of Marius Titus.
At the heart of the campaign was an interactive film that allowed viewers to dive deeper into the storyline and elements of the game, while earning in-game rewards.
The experience ultimately drove to xbox.com, where visitors were treated to a literal Medieval slasher film.
To cap it off, visitors were given the choice to select from twenty “kill” moves, which were demonstrated by Marius Titus himself.
ECD: Scott Larson
GCD: Dustin Smith
CD: Meghan Pruitt
AD: Sean Donnel
CW: Carl VanderZanden
Client: Microsoft xbox