For Pine-Sol’s initial foray into scents, we created print that brought two new, powerful scents to life visually: Sparkling Wave and Lavender Clean.

After a successful launch, we expanded to four scents, and a headline-based idea that could easily be extended as more scents were developed. The current scents included Sparkling Wave, Orange Energy, Original Pine and Lemon Fresh.

CD/AD: Dustin Smith
AD: Greg Smith
CW: Brett Landry
Photographer: Mark Laita / Dwight Eschlimann
Illustrator: Michael Penick
Agency: DDB West
Client: The Clorox Corporation

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