To bring to life the Curiously Strong heat of Altoids Cinnamon, we created a fully integrated campaign with lots of fun little bits, including limited edition Zippo lighters featuring our very own “Spokes-devil” Sindy.

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A print and outdoor campaign gave the campaign reach and drove to our site for “hot” content.

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One outdoor board was so hot, it melted content on an adjacent board. This type of thing has been done a lot since then, but ours was one of the first, and a finalist at Cannes.

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Credits:

ECD: Steffan Postaer / Mark Faulkner
CD/AD: Dustin Smith
CW: Dustin Smith / Scott English
Photographer: Tony D’Orio
Retoucher: Scott Giannini
Agency: Leo Burnett
Client: Kraft, Altoids

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