For the launch of Xbox One, we created seamless digital campaign and landing experience that targeted gaming personas through rich media banners and trailer-style films. The films invited fans into the fold, and brought to life the “all-in-one” entertainment message of the platform which differentiated it from other consoles competing for market share. Case study below.

At the heart of the campaign, was a virtual tour of Xbox One in a living room of the viewer’s choosing.

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Arriving on our Campaign Landing Experience, viewers were asked to choose their gaming persona. Once chosen, they could interact with the television and the Xbox moving through a virtual simulation.

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Viewers could choose a “Fantasy Fan” persona, which opened a room decorated with fantasy elements, and showcasing Xbox One fantasy content within the television screen in the environment.

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Viewers could choose a Sports Fanatic persona…

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Action Hero…

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Elite Marksman…

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Or Adrenaline Junkie…

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Once the tour was complete, the viewer could experience the simulation again, or find a retailer and experience Xbox One in their own living room.

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Credits:

ECD: Scott Larson
GCD/AD: Dustin Smith
CD/AD: MeganPruitt
Photographer: Dwight Eschliman
Agency: Razorfish
Client: Microsoft xbox

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