Intel
Intel technology INSIDE, enables amazing experiences OUTSIDE. To bring both sides of the Intel brand story together in one experience, we created a storytelling framework that allows users to seamlessly dive into Intel stories and content from both sides. Key stories are teased with an anthem film on the page. Immediately below, visitors find a menu of stories […]
Greenworks
For Earth Day, we commissioned U.K. artist, Paul “Moose” Curtis to create a large mural or “Greenscape” in San Francisco using Clorox Greenworks plant-based cleaners. The resulting “Reverse Graffiti” demonstrated the cleaning power of Greenworks in a way that actually enhanced the environment. Acclaimed filmmaker Doug Pray documented the process and Moose’s philosophy of clean. The […]
McLaren Bike Park Project
What started with a logo and a t-shirt, became a reality on October 21st of this year. For over 8 years, we’ve been working with community groups and SF Recreation and Parks to create McLaren Bike Park, literally from the ground up. We partnered with Root One Productions to document the grand opening of San Francisco’s […]
Netflix
While working on Netflix, we executed a wide variety of work, but the most exciting ideas that made it out the door were these iconic posts that helped older titles that were recently added to service, feel fresh, while helping drive conversation about the brand. Netflix Social Posts GCD: Dustin Smith / Simeon Roan CW: Simeon Roan / Chaco Daniel AD: […]
Altoids Cinnamon
To bring to life the Curiously Strong heat of Altoids Cinnamon, we created a fully integrated campaign with lots of fun little bits, including limited edition Zippo lighters featuring our very own “Spokes-devil” Sindy. A print and outdoor campaign gave the campaign reach and drove to our site for “hot” content. […]
DUSTIN D. SMITH 