San Francisco’s first bike park
I’ve been working with SF Urban Riders for quite some time on building and maintaining multi-use trails in SF, as well as laying the groundwork for a bike park in San Francisco’s McLaren Park. Last month, The SF Rec and Park Department held one of three planning sessions to identify new projects for McLaren and to […]
Brita Filterforgood in CA Photo Annual
Finally got the new CA Photo annual and was happy to see these images made it in. Congrats and Thanks to my good friend Mark Zibert. Photographer: Mark Zibert, AD/CD: Dustin Smith, CW: Daniel Mabe, PPM: Issy Penaflor, for DDB San Francisco. Check out the campaign.
A Hybrid Illustration For A Hybrid Lexus
While I was freelancing Team One in El Segundo, I was asked to come up with a print ad for the HS Hybrid that fit within the current campaign. I love print, so I jumped at the chance. The campaign featured a hero vehicle in an abstract landscape, integrated with an infographic that helped illustrate the primary […]
A Rainbow at Cannes
I never meant for this blog to become a Reverse Graffiti Project Award blog. But, I’m happy to say that it has. Not that I get my rocks off writing about awards and the fact that they are rolling in. But, I do have to say that I’m psyched that RGP has been “cleaning up” […]
The Effies and the Unsung Heroes
Of late, this award seems to be getting its due respect in creative circles. I remember when I started at Burnett and in the years that followed, only the account people went to the Awards Ceremony and ultimately displayed the trophy on their desks. Maybe it was my youth. My Naivete. But I don’t think […]
San Francisco Bike Park
I’ve been working with the peeps at SF Urban Riders to help bring legal single-track and multi-use trails to SF, but recently I was able to use my advermarketising talents to design a proposed bike park in SF’s Mclaren Park and begin to rally support around the project. Its been a fun process. With vigilance […]
RAD MASSAKER Alley Cat Race Poster…
I was hungering for a project where I could stretch a bit… So, when I was chatting with my friend Blake and he said he was doing promo materials for an Alley Cat bike race he was throwing in Oakland, I jumped in. As we chatted and emailed back and forth, I realized he had […]
Pencils!!!
I just checked the One Club site and strangely, they have the winners posted before they are announced at the show. Good news and better news. We won a Bronze for Innovation in Advertising and Marketing – Single. Two Golds, Two Silvers and Two Bronze were given in that category. We also won a Silver […]
One Show Finalist x 3
A week or so ago I heard that the Reverse Graffiti Project had been selected as a finalist in the OneShow in 3 categories: Branded Content, Outdoor-Single, and Innovation in Advertising & Marketing – Single. As anyone in advertising knows, getting anything into the this show is huge. But, getting a piece into three categories… […]
DUSTIN D. SMITH 
Why start another blog about Advertising?
Hmm. Good question. There are enough of them aren’t there? I mean, I think everyone I know has a blog. And most of the people I know are in advertising. I’ve already got three blogs. But, they’re not ad blogs. So, this is a first for me, though its a one million and first for […]
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